“Our partnership with Starboard Investments and their Burger King franchises has been best in class.  Not only do our cultures and values align, our AI technology, driven by ‘Hourly by AMS’ has provided immediate results. The outcomes have been undeniable; in less than 8 weeks, more than 800 candidates applied across 43 restaurant locations, taking just 2 minutes for successful candidates to be screened and interviews scheduled which amounted to a 21% decrease in time-to-hire.  The impact has not gone unnoticed, far exceeding expectations and setting a new standard for recruitment excellence enabling us to navigate the ever-changing complexities of an industry where staffing needs fluctuate rapidly.”

- Damara Carlentine

Case Study

  • Prior to the implementation of the conversational AI technology, Burger King restaurants grappled with the arduous task of manually screening candidates and coordinating interview schedules. This process was not only time-consuming but also prone to errors, resulting in delays in filling crucial positions and impacting business operations.

  • The solution needed to be simple and scalable. It also needed to be digital, to mirror the broader digital transformation taking place across the wider Burger King franchise-owned locations. With the introduction of the conversational AI solution, the recruitment landscape underwent an immediate transformation. Leveraging advanced natural language processing capabilities, technology efficiently screened candidates based on pre-defined criteria, ensuring that only the most qualified individuals progressed to the interview stage.

    Since launch, the results have been overwhelmingly positive with over 800 candidates seamlessly screened and scheduled for interviews, surpassing all expectations in the first two months. This unprecedented efficiency has enabled restaurants to rapidly onboard new staff members, thereby enhancing operational agility and ensuring optimal customer service levels.

    Some of the key benefits included:

    • Efficiency: The use of conversational AI technology through AMS has significantly expedited the candidate screening and interview scheduling process, saving valuable time and resources for restaurants. At time of writing, 99% of candidates have been captured and 93% of all interviews scheduled. This amounted to a 21% decrease in time to hire.

    • Accuracy: By leveraging AI, the system ensures consistent and objective screening of candidates, mitigating the risk of human bias and error.

    • Scalability: The scalable nature of the technology allows restaurants to adapt to fluctuating staffing needs with ease, ensuring continuous business continuity.

  • In less than 8 weeks, the impact of AMS has been unprecedented:

    •  800 candidates across 43 restaurant locations since launch in April 2024

    • <2 minutes from screen to interview scheduled

    • 21% decrease in time to hire

    • 95% positive candidate experience

    • Entire implementation took less than 8 weeks